{"id":70,"date":"2020-07-21T23:33:11","date_gmt":"2020-07-21T23:33:11","guid":{"rendered":"http:\/\/ever4market.com\/?page_id=70"},"modified":"2020-07-23T18:23:12","modified_gmt":"2020-07-23T18:23:12","slug":"consumer-psychology","status":"publish","type":"page","link":"https:\/\/ever4market.com\/index.php\/consumer-psychology\/","title":{"rendered":"Consumer Psychology"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; bg_image=&#8221;179&#8243; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#000000&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;150&#8243; bottom_padding=&#8221;150&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;80&#8243; shape_divider_bring_to_front=&#8221;true&#8221; shape_type=&#8221;mountains&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Not the Best Weather Lately, hum?&#8221; font_container=&#8221;tag:h1|font_size:48|text_align:center|color:%23ffffff|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Do you know how to protect your Business from the Rain!?&#8221; font_container=&#8221;tag:h3|font_size:24|text_align:center|color:%23fef100|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; full_height=&#8221;yes&#8221; bg_color=&#8221;#151515&#8243; scene_position=&#8221;center&#8221; video_bg=&#8221;use_video&#8221; video_webm=&#8221;https:\/\/ever4market.comwp-content\/uploads\/2020\/07\/Water-30557.mp4&#8243; video_mp4=&#8221;https:\/\/ever4market.comwp-content\/uploads\/2020\/07\/Water-30557.mp4&#8243; video_ogv=&#8221;https:\/\/ever4market.comwp-content\/uploads\/2020\/07\/Water-30557.mp4&#8243; text_color=&#8221;custom&#8221; text_align=&#8221;left&#8221; bottom_padding=&#8221;100&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_color=&#8221;#636363&#8243; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;40&#8243; shape_divider_bring_to_front=&#8221;true&#8221; shape_type=&#8221;mountains&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner content_placement=&#8221;top&#8221; column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#fef100&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; top_margin=&#8221;100&#8243; column_link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading]\n<h2>Consumer Psychology<\/h2>\n[\/split_line_heading][split_line_heading]\n<h3>If you wish to sell an apple pie,<\/h3>\n<h3>you must first understand<\/h3>\n<h3>the desire universe.<\/h3>\n[\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"369\" width=\"450\"  data-animation=\"fade-in-from-bottom\" src=\"https:\/\/i0.wp.com\/ever4market.com\/wp-content\/uploads\/2020\/07\/Consume-Psycology-Transparent-1-1-e1595350670869.png?fit=450%2C369&ssl=1\"  alt=\"\" \/><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how we buy and relate to goods and services.(Michael R Solomon (Consumer Psychology: Encyclopedia of Applied Psychology (2004)).&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1595468749660{padding-right: 10% !important;}&#8221; link=&#8221;|||&#8221;][\/vc_column_inner][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Consumer Psychologists play a critical role not only in helping businesses understand what their customers want and need but also in helping sellers promote and market their products and services to buyers.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; bg_image=&#8221;131&#8243; bg_position=&#8221;center top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#000000&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#fef100&#8243; text_align=&#8221;left&#8221; top_padding=&#8221;150&#8243; bottom_padding=&#8221;150&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;80&#8243; shape_divider_bring_to_front=&#8221;true&#8221; shape_type=&#8221;mountains&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_animated_title heading_tag=&#8221;h5&#8243; style=&#8221;color-strip-reveal&#8221; color=&#8221;Extra-Color-1&#8243; text_color=&#8221;#151515&#8243; text=&#8221;What Consumer Psychologists Do?&#8221;][vc_custom_heading text=&#8221;The Science of<br \/>\nConsumer Behavior&#8221; font_container=&#8221;tag:h2|font_size:42|text_align:left|color:%23ffffff|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;see-through-2&#8243; color_override=&#8221;#00fef5&#8243; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;default_arrow&#8221; url=&#8221;#&#8221; text=&#8221;Let&#8217;s applies it on a Marketing Project?&#8221; css_animation=&#8221;none&#8221; margin_top=&#8221;35&#8243;][\/vc_column][vc_column column_padding=&#8221;padding-15-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#fef100&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1595374336671{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]<strong>Consumer psychologists investigate how the decision-making process, social\u00a0<a href=\"https:\/\/www.verywellmind.com\/what-is-persuasion-2795892\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">persuasion<\/a>, and motivation influence why shoppers buy some things but not others.<\/strong><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1595374343325{margin-bottom: 30px !important;}&#8221;]<strong>Learning how beliefs and\u00a0<a href=\"https:\/\/www.verywellmind.com\/attitudes-how-they-form-change-shape-behavior-2795897\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">attitudes<\/a>\u00a0spread among groups can help organizations learn how to better get their message out and encourage word-of-mouth marketing.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_image=&#8221;198&#8243; bg_position=&#8221;left top&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#151515&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#fef100&#8243; text_align=&#8221;center&#8221; top_padding=&#8221;150&#8243; bottom_padding=&#8221;150&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_color=&#8221;#636363&#8243; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;40&#8243; shape_divider_bring_to_front=&#8221;true&#8221; shape_type=&#8221;mountains&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#fef100&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<h3>Conquer the power of Knowledge!<\/h3>\n[\/vc_column_text]\r\n    <div class=\"col span_12 section-title text-align-center extra-padding\">\r\n\t\t<h2>\n<h2>Let our Consumer Psychologists help you understand:<\/h2>\n<\/h2><\/div><div class=\"clear\"><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-alignment=\"left\"> \n<ul id=\"mntl-sc-block_1-0-15\" class=\"comp mntl-sc-block mntl-sc-block-html\">\n<li><strong>How consumers choose businesses, products, and services<\/strong><\/li>\n<li><strong>The thought processes and\u00a0<a href=\"https:\/\/www.verywellmind.com\/what-are-emotions-2795178\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">emotions<\/a>\u00a0behind consumer decisions<\/strong><\/li>\n<li><strong>How environmental variables such as friends, family, media, and culture influence buying decisions<\/strong><\/li>\n<li><strong>What motivates people to choose one product over another<\/strong><\/li>\n<li><strong>How personal factors and individual differences affect people&#8217;s buying choices<\/strong><\/li>\n<li><strong>What marketers can do to effectively reach out to their target customers<\/strong><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; bg_image=&#8221;283&#8243; bg_position=&#8221;center bottom&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#151515&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#fef100&#8243; text_align=&#8221;left&#8221; color_overlay=&#8221;#151515&#8243; overlay_strength=&#8221;0.8&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;none&#8221; column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23fef100&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInUp&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; text_align=&#8221;center&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_pie value=&#8221;89.5&#8243; label_value=&#8221;10.5&#8243; color=&#8221;#e0164c&#8221; title=&#8221;Expected decline in total US retail sales in 2020&#8243; units=&#8221;%&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1595527065542{margin-top: -15px !important;}&#8221;]Don&#8217;t let the headlines skew your perspective, since an estimated <a href=\"https:\/\/www.retaildive.com\/news\/coresight-12k-stores-could-shutter-in-2019\/555130\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">12,000 retail locations<\/a> were expected to close last year, it&#8217;s evident that business model is more and more going to digital.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column centered_text=&#8221;true&#8221; column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;It&#8217;s Time 4 Digital!&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:center|color:%23fef100&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInUp&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; top_padding=&#8221;40&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_pie value=&#8221;82&#8243; label_value=&#8221;18&#8243; color=&#8221;#fef100&#8243; title=&#8221;Expected E-commerce growth in 2020&#8243; units=&#8221;%&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1595527082495{margin-top: -15px !important;}&#8221;]What dies in the mall is emerging online, and what was born online tend to cross over to the physical world too.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column centered_text=&#8221;true&#8221; column_padding=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23fef100&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInUp&#8221;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_pie value=&#8221;87.8&#8243; label_value=&#8221;12.2&#8243; color=&#8221;#00fef5&#8243; title=&#8221;New buyers 65+ years joining E-commerce&#8221; units=&#8221;%&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1595527091702{margin-top: -15px !important;}&#8221;]\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row \">\n<div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\">\n<div class=\"fusion-column-wrapper\" data-bg-url=\"\">\n<div class=\"share-box fusion-sharing-box share-to-right\" data-title=\"Cross-generation eCommerce: Catering to senior citizen shoppers\" data-description=\"Over half (54 %) of the 65+ year-olds were online shoppers in 2019, while in the prior decade there were only two-and-a-half times less (20 %) senior buyers according to a recent study by the British Office for\" data-link=\"https:\/\/commercetools.com\/blog\/2020\/02\/13\/the-generation-older-shoppers.html\">\n<div class=\"fusion-social-networks show-networks\">54 % of the 65+ buyers were online shoppers in 2019. 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